With over 15 years of experience in the digital media and advertising industry, I am a seasoned leader and strategist who helps clients achieve their goals and grow their businesses. I am currently the Managing Director at The Ad Lab, a consultancy that provides commercial strategy services to media companies, publishers, and advertisers.
My expertise lies advertising, marketing, product development, and innovation. I have successfully launched, managed, and scaled multiple advertising products and platforms, working with global and local partners and stakeholders. I have also led and facilitated strategic workshops, reviews, and projects for executive teams, delivering insights, recommendations, and action plans. I am passionate about creating value for my clients and the industry, and I enjoy collaborating with diverse and talented teams.More...