I am a purpose-driven marketing professional with more than seven years of experience across digital marketing, campaign strategy, brand activation and CRM within B2B, B2C, e-commerce and FMCG. I have led both strategic planning and hands-on execution of campaigns across paid social, email marketing, onsite activations and content, working closely with internal teams, external partners and stakeholders.
Throughout my career, I have delivered measurable results, including launching a new e-commerce platform that increased conversion rates by 52% year over year, improving returning customer rates by 41%, and co-leading the highest-performing marketing campaign in company history. I have also developed and optimized segmentation and automation strategies that improved engagement and reduced churn. Known for being structured, proactive and performance-oriented, I thrive in fast-paced environments where I can turn insights into impactful execution.More...