Jessica Hood-van den Driesen is a seasoned digital and ecommerce marketing leader with over a decade of experience growing purpose-driven beauty, fashion, and lifestyle brands across Australia and the U.S. She combines creativity with data-led strategy to build digital ecosystems that drive awareness, conversion, and loyalty. Currently Head of Ecommerce and Digital Marketing at Straand Scalp Care, Jessica leads the brand’s digital growth strategy and customer experience across owned and paid channels, helping position Straand as a leader in scalp and hair health.
Before Straand, Jessica held senior roles with Alpha-H, Frēda Salvador, and Tea Collection, where she led re-platforms, full-funnel campaigns, and customer lifecycle programs that consistently delivered profitable growth. Known for her collaborative approach and hands-on execution, she brings a balance of strategic vision and creative flair. Always focused on turning brand storytelling into measurable business results.More...