I believe that all the industries/clients vary with their needs, challenges and each necessitates a different strategy to be handled with accordingly to derive the suitable outcome which makes me thrive with the challenges and the pressure that comes with being in the advertising industry on a daily basis.
Social media taking every industry by storm, I believe that one has to be able to marry the two, traditional as well as new media to maximise client participation within the industry that they operate in and thus engaging with their clients/customers effectively.More...