Over 20 years of experience as a strategic insights professional to help businesses better understand their audience, communicate with them better, and deliver great products and experiences.
Worked across multiple sectors of the economy: consumer packaged goods, food/beverage, healthcare, pharmaceuticals, lifestyles, hospitality, durable goods, business/technology service, and education.
Believes businesses and brands build long-term success by using consumer and customer insights to establish strategic priorities and create their story before their story is created for them. It’s about taking data and separating the signal from noise leading to insights and the ability for businesses to take action.
Holds a Ph.D. in Experimental Social Psychology from DePaul University and is a highly-experienced qualitative moderator.
Fun stuff: amateur magician, writer. Eagle Scout and current Scouting leader.More...