Seasoned Sales & Marketing Executive with 17+ years’ experience scaling high-performing teams across SaaS, FinTech, EdTech, and investment services. Proven track record in revenue acceleration ($95.5M at Open Colleges, $21M in 12 months at AAIG), cost reduction ($3.5M annual savings), and GTM execution across B2B/B2C.
I've led national contact centres (up to 200+ FTE), restructured sales teams, launched crypto and digital investment products, and driven YoY ARR growth of 50%+ in startup and enterprise environments.
My leadership blends data-led enablement, CX strategy, and inclusive coaching. I excel in scaling RevOps functions, embedding omnichannel service models, and driving customer-centric transformation in regulated markets.
Experienced in Salesforce, HubSpot, WFM, IVR, crypto, equity brokerage, and online education. Available for executive roles across APAC—onsite, hybrid, or remote.More...
Ellen Cresswell
Business writer, editor and content designer@Digital Manifesto
Verified
Ellen Cresswell is an accomplished business writer, editor, and content designer. She has been instrumental in shaping the company's content strategy, leveraging her unique blend of business acumen, creativity, and editorial expertise. Ellen's professional journey spans over a decade, during which she has produced high-quality content for various business sectors, helping organizations communicate effectively with their target audiences. She possesses a knack for transforming complex business concepts into engaging, easy-to-understand content. Ellen holds a degree in Business Administration, which further enhances her understanding of the corporate world. Her commitment to excellence, coupled with her ability to stay ahead of digital trends, makes her an invaluable asset to the Digital Manifesto team.More...