Felicia is the driving force behind Tag Design in Christchurch, New Zealand. An experienced website designer, developer, UX designer, and project manager delivering professional, high-quality digital solutions.
With a background in government and corporate sectors as an administrator, executive assistant, and IT administrator, Felicia has built her skillset from the ground up. This experience forms the backbone of her strengths in project management and virtual assistant support, both of which play a vital role in her client work.
She specialises in clean, high-performing websites with a strong focus on SEO, brand tone, and content strategy. Her designs are intuitive, scalable, and built to perform with speed, clarity, and impact.
Felicia regularly manages website and SEO projects from end to end, coordinating teams of freelancers to deliver on time and on brief. Her approach is calm, structured, and grounded in clear communication.
Rooted in her values, Felicia’s design philosophy centres on sustainability, efficiency, and clean code, resulting in faster websites with a reduced carbon footprint.
Her mantra: “Supporting a greener future through web.”
She has delivered successful projects for businesses including:
Diamond Harbour Community Association – WordPress directory + e-commerce
Jane McCulla Ceramics – Minimalist Webflow store with shipping
Empire Accounting – Nature-inspired, UX-friendly WordPress site
Felicia also offers revamps, SEO audits, training, and light virtual assistant support ensuring clients are empowered and supported long after launch.More...
Timothy Meyer
Principal Architect@TAG DESIGN
Verified
Professional Architect, leading healthcare projects in Africa for over 15 years.More...