Head of Brand, Marketing and Comunnications@Swiss Innovation Forces
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Yves Maclean
Head of Brand, Marketing & Communications | Swiss Innovation Forces
Strategic communications professional with 15+ years of experience across government, aviation, innovation, and the creative industries. Currently leading branding and communications at Swiss Innovation Forces – a national initiative advancing dual-use innovation at the intersection of defense and civil society.
Previously served as Head of Marketing at Edelweiss Air, a leisure-focused airline within the Lufthansa Group, where I was responsible for repositioning the brand and driving customer engagement across international markets.
My career began on the agency side, where I spent over a decade developing award-winning brand, content, and digital strategies for clients ranging from startups to large public institutions. This hybrid background enables me to navigate complex ecosystems, bridge disciplines, and build narratives that move people.
Fluent in German and English, not too shaby in French and talking Spanish next. Empathetic leader. Passionate about purpose-driven storytelling and cross-sector collaboration.More...