Ruby Dela Cruz was the Senior Marketing Manager at KSK Foods Inc., where she leads the New Product Development Projects that have boosted brand growth by 30%. With over 2 decades of experience in the food industry, Ruby specializes in NPD, Market Research, Financial Management, Product Launch and Consumer ATL and BTL Programs. She holds a BSC in Marketing Management from St. Scholastica's College and is passionate about growing a business profitably. Outside of work, Ruby enjoys exploring culinary and bakery, into dog breeding and gardening.More...