For the last five years, I’ve played a central role in shaping Swash, from its earliest experiments in data ownership to a community of nearly one million users worldwide. Swash has been recognised as a leading example of “bottom-up” data ownership by the ODI, and featured in research by the European Commission, the World Economic Forum, and Mozilla. Since joining as the first team hire, I’ve led the company across multiple domains; defining product vision and strategy, guiding UX and design, managing operations, driving adoption, and securing key partnerships. From guiding the design and development of the first app interface and website to leading a $19M+ fundraising round, I’ve built and launched Swash from the perspective of a product leader, strategist, and CEO. Prior to Swash, I advised companies across energy, art, real estate, and gaming on market positioning, community growth, and tokeniSed ecosystems, creating technical documentation, product materials, and strategic plans to support fundraising and adoption. I also have a background in History of Art and Curating, and have worked in the digital art space as a curator and critic of NFTs since 2018. My opinions have been featured in Vice, Flash Art, and The Observer, and I’ve spoken on digital art and Web3 at events including the Tate Modern.More...