Danner Drinks company has seen a significant increase in sales in the last quarter, with a 15% growth compared to the previous year. Our new product line has been well received, contributing to 30% of the total sales. However, there is a noticeable decline in our traditional products, which needs immediate attention. The marketing team suggests a new campaign to boost these products. The sales team's performance has been commendable, but there is room for improvement in the Midwest region. The upcoming focus will be on enhancing the distribution channels and launching promotional activities to increase market penetration in underperforming areas.More...