An innovative and results-driven Design Lead with over 15 years of experience in crafting compelling visual experiences and leading cross-functional design teams. I blend strategic thinking with meticulous attention to detail to deliver high-quality, user-centered designs. My exceptional leadership skills empower me to mentor and inspire creative teams to achieve their full potential. I am dedicated to staying at the forefront of industry trends and continuously pushing design boundaries to drive business success.
Key Achievements:
• Enhanced operational efficiency by 23% through the introduction of optimized workflows and design systems, particularly in the redesign of a major retail banking platform.
• Boosted customer engagement by 26% with a focus on user-centered design principles and data-driven decision-making, contributing to a significant rise in user satisfaction.
• Led the successful launch of multiple digital products that contributed to significant revenue growth and market share expansion.
• Designed Turkey's first branchless digital bank, Enpara.com, achieving the highest customer satisfaction rate in the Turkish banking sector. The project's success was recognized in a Harvard Case Study.
• Generated $2.5 million in online advertising revenue from portal services
• Mentored numerous start-ups and over 250 students in online advanced UX courses, demonstrating a commitment to sharing knowledge and fostering the next generation of UX professionals.
Expertise:
Design Thinking, Design Systems and Guidelines, Team Leadership, Mentorship, Cross-Functional Collaboration, Research, Design Psychology, Neuro Design, Persuasive Design, Digital Transformation, Voice Interface Design (VUI/VUD), Prototyping, Accessibility, Design Operations, Lean UX, Scaling UX, Agile, Finding Talent, UX Processes, UX Strategy and Product Strategy
Tools: Figma, Sketch, Axure RP, Adobe Creative Suite, Voiceflow, Jira, ConfluenceMore...
Elif Gonen
Executive Coach / Training and Development Consultant@DuruGonen prof. development
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Elif Gonen is a seasoned PCC Executive Coach and Training and Development Consultant at DuruGonen, a professional development company. With an extensive background in leadership and organizational development, she has dedicated her career to fostering personal and professional growth in individuals and teams. Gonen specializes in executive coaching, leadership development, and team building, leveraging her expertise to help professionals reach their full potential.
Prior to her role at DuruGonen, Gonen held numerous leadership positions where she honed her skills in strategic planning, talent management, and performance improvement. Known for her dynamic and results-driven approach, she has earned a reputation for her ability to transform individuals and organizations.
Gonen holds a degree in Business Administration and has undergone rigorous training in coaching and development. Her passion for helping others succeed, combined with her business acumen, makes her a valuable asset in any professional development setting. As an executive coach, she cultivates a supportive environment that encourages self-discovery, accountability, and positive change.More...