Senior FMCG/CPG leader with 20+ years of experience across Europe and Latam, combining Category Management,
Marketing Execution, Shopper Insights and Commercial Strategy. Specialist in launching new products, building
category growth plans, shaping JBP strategies and executing 360° campaigns across multiple channels. Strong
analytical mindset with deep experience in syndicated data and retailer insights. Recognized for influencing
stakeholders, driving brand visibility, optimizing media effectiveness and delivering sustainable results.More...