I’ve spent the better part of my life in hospitality—it’s where I learned the craft of people and pace. While my academic background is in Construction Technology from Lund University, my career has been defined by building brands from the ground up.
From scaling Shotluckan as CEO in its early days to co-founding Yellow Eye Spirits and Lowlow Hard Seltzer, I’ve always been drawn to the intersection of business and creativity. Today, I’m the founder of Süda, where I get to combine my technical side with my role as Creative Director. Whether it’s shaping our visual identity or getting hands-on with lighting production, I’m driven by making things look—and feel—exceptional.More...