Carmela Soares is an award-winning creative leader and strategist with a career spanning global agencies and tech platforms, including leadership roles at Meta Creative Shop, Clemenger BBDO, and Isobar. Based in Sydney, she helps brands connect creativity, media, and technology to build ideas that live in culture — from social storytelling systems to platform-first brand experiences. Her work has been recognised at Cannes Lions, D&AD, LIA, AWARD and Effies, and she’s known for shaping creative strategies that turn innovation into influence across APAC and beyond.More...