Ariella currently leads digital marketing for Starco Brands, where she develops digital, social, and influencer strategies for five leading CPG brands under the Starco umbrella. Prior to joining Starco Brands, Ariella was a partner and head of digital at a full-service digital marketing firm, managing over 20 clients in web, paid media, SEO, social, and brand strategy.
In parallel, Ariella served as the COO of results.io, launching NFT projects, driving user acquisition, and building audiences. During her tenure, she implemented processes and structured a global team. Ariella's deep understanding of the digital marketing landscape was further honed when she led digital initiatives at re-spin by Halle Berry, developing their entire e-commerce presence and affiliate network.
Ariella holds a bachelor’s degree in Entrepreneurship and is known for her dynamic leadership style and creative problem-solving skills. Her passion for digital marketing and commitment to achieving business goals continues to drive success in today’s industry.More...
Alex Alston
Principal / SVP@Linder MGMT
Verified
Alex Alston serves as Principal at Linder MGMT, a boutique brand consultancy where he leads strategic marketing and go-to-market initiatives for high-growth beauty and lifestyle brands. With over 15 years of global experience across beauty, fashion, and e-commerce, Alex specializes in brand positioning, consumer storytelling, and launch execution — helping brands like r.e.m. beauty, Charlotte Tilbury, and VIEVE scale with clarity and cultural relevance, underpinned by a decade at L’Oréal and LVMH.
Alex has partnered closely with TikTok Shop Live to build out creator commerce strategy and community programs, and is currently developing Kirby Kosmetics, a social-first beauty brand designed for peer-to-peer selling and TikTok-native growth.
A commercially minded leader with deep creative instincts, Alex has played a key role in transforming brand narratives into measurable business results — from launching r.e.m. beauty globally to driving a 96% increase in U.S. acquisition for VIEVE through content and community. He is passionate about building standout brands that connect emotionally, perform commercially, and empower their communities.More...