With over 20 years of leadership experience and a track record of building marketing organizations from the ground up, I bring a unique perspective. I consider myself a 'marketing scientist ', a term I use to describe my strategic approach to marketing. I firmly believe that marketing plays a pivotal role in organizations, and the key is to ensure marketing aligns with business needs. With clear objectives, focused intent, and consistent execution, marketing teams can show a return on investment and drive significant business growth.
From Fortune 500 companies to small startups I have led marketing teams as small as two to global teams with more than 100 team members. The one thing consistent is the desire to contribute business value and deliver great marketing. Marketing with intent is the term I use to describe the way marketing teams can ensure they are delivering what the business needs. That is the job of the marketing leader; to ensure the team is clear on what the business needs and to be held accountable to delivering on that objective.More...