Poonam Mawani FCCA is a strategic and commercially astute Group CFO with over 16 years of post-qualification experience leading finance transformation and driving growth across high-performing, people-centric businesses. As the Founder and Director of Azuki Accounts, she has served as a virtual CFO for numerous high-growth firms, spearheading M&A, fundraising, and operational scaling initiatives. Her deep sector expertise spans recruitment, retail, and professional services, and she has held senior finance leadership roles at companies including Forbidden Planet International and Spencer Ogden. A strong board presence with a proven track record in investor engagement, cost optimisation, and international finance operations, Poonam excels in fast-paced, founder-led, and PE-backed environments.More...
Nicholle Daley
Events and Marketing Manager@Perspire
Verified
Perspire Company has seen a significant increase in customer engagement and brand awareness due to our recent marketing strategies. Our events have received positive feedback, resulting in an increase in customer loyalty and retention. However, there is potential for growth in attracting new demographics. Future marketing efforts should focus on digital platforms to reach a wider audience. Additionally, strategic partnerships with complementary brands could be beneficial. Overall, the company is performing well but there are opportunities for expansion and increased market share.More...