I am a highly accomplished and results-oriented Marketing leader with 17+ years of experience
driving growth and innovation at Proteste, Latin America's largest consumer organization.
I have also proven ability to develop and execute successful digital marketing strategies, resulting in
significant increases in membership, engagement, and brand awareness.
Main achievments :
1) marketing commercial strategies that resulted in the acquisition of more than 1.500.000 subscribers during 17 years of my activity at Proteste
2) I have implemented a successful content production strategy in a health content hub that achieved more than 12 millions pageviews per month after 9 monthhs of the strategy implementation
3) I have developed an app to accelerate the digital migration and usability improvement that acquired more than 50.000 users after 1 year of the launch
4) I have founded 2 websites just after my departure from Proteste :
somoscomsumidores.com.br that has the objective to empower consumers with information around their rights
minhahistorinha.com that has the objective to incentivate the book reading during first years of the like of the kids, via the creation of personalized stories where children are the protagonists of the story
I have successfuly implemented a CRM project that leveraged the lifetime of a subscriber from 15 months to 19 monthsMore...