Fractional Business Transformation Leader (CEO/CMO/CDO/Product)
I work with founders, boards, and leadership teams when a business reaches a critical stage - product exists, customers exist, effort exists, but growth does not scale.
Over the past 15+ years, I have built and scaled technology platforms, digital products, and growth engines across SaaS, AI, marketplaces, and services businesses. As Co-Founder of Solve and Story, I have operated simultaneously across product, marketing, operations, and revenue - designing not only solutions, but sustainable business models.
I specialize in connecting four functions that most organizations operate in silos: product, go-to-market, operations, and monetization. Businesses typically engage me when they face one of the following:
• revenue stagnates despite marketing spend
• product adoption is weak
• teams execute but without direction
• founders are overloaded
• scaling from 10 → 50 → 200 employees
• transitioning from services to SaaS
• launching a new platform
• entering a new market
I don’t function as a consultant. I function as an embedded leadership partner responsible for outcomes.
Typical Impact Delivered
1. Product & Monetization
Define product positioning and pricing model
Build MVP → adoption → revenue pathway
Improve activation and retention
Convert services into scalable offerings
Establish product-led growth engines
2. Marketing & Growth
Build full GTM strategy
Demand generation systems
Customer lifecycle automation
Segmentation and performance marketing
Brand repositioning
3. Operations & Leadership
Align sales, delivery, and marketing
Create OKRs and KPIs
Build leadership structure
Hiring plans & org design
Execution governance
4. Digital & AI Transformation
AI and automation adoption
CRM and customer journey architecture
Analytics dashboards and decision frameworks
Workflow optimization
Engagement Models-
1. Fractional CEO
When founders need strategic direction, execution governance, and team alignment.
2. Fractional CMO
When marketing exMore...