Vice President, Customer Experience Research@Mediabarn, Inc.
Verified
I help organizations understand what’s really driving user behavior, and turn that understanding into confident decisions. For 35 years, I’ve led qualitative research, insights, and strategy work in complex, high-stakes environments, particularly where adoption, trust, and engagement matter. My focus is not just generating insights but helping leaders decide what to do next.
I work as a fractional research and insights leader, supporting teams through short engagements that reduce risk, clarify strategy, and improve adoption, without the overhead of a full-time hire. My work often includes focused qualitative research, senior-level synthesis, and direct collaboration with executive and cross-functional stakeholders.
I’m especially effective when:
🔹 Research findings are ambiguous or contested
🔹 Teams need clarity quickly
🔹 Decisions carry organizational or reputational risk
➤ I'm currently taking on short advisory or project work.More...