Asistente Ejecutiva (Administración, Marketing y Comercial)@sococil sas
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I hold a degree in International Business from EAFIT University in Medellín, Colombia. My professional path began in international logistics, where I worked for two years at LFS, an international freight brokerage company, as a Shipment Coordinator and Customer Service Representative. There, I developed strong experience in client relations, operations, and coordination within a global business environment.
I later joined Inducascos, a premium motorcycle gear distributor, as a Purchasing Analyst. In this role, I worked closely with the international brands the company imported and represented, managing purchase orders, analyzing the premium motorcycle market, and identifying the right products and positioning strategies for the local market. This experience gave me a strong understanding of brand development, product selection, and consumer behavior in the premium motorcycle industry.
During my time at Inducascos, I also became involved in digital marketing and brand communication. I created internal training videos, translated product manuals, explained technical product features, and produced lifestyle-oriented content for end consumers. Over time, I grew into a role that combined business, product expertise, education, and content creation.
I also traveled throughout Colombia training distributors, helping position products in different markets, and strengthening commercial relationships across the country. In addition, I attended EICMA in Italy, the world’s leading motorcycle trade show, where I had the opportunity to connect with suppliers and further develop international industry relationships.
After leaving my full-time role, I continued working with Inducascos as a freelancer, collaborating as a brand validator and personal influencer. Through motorcycle riding and content creation about extreme sport and nature, I have since worked with international brands such as Ducati, Pirelli, AKT (Auteco), SENA, and others.
Today, I am no longer creating much content but I manage two Airbnb properties and run a reMore...