I’m Nelson , a seasoned advertising executive, entrepreneur, and co-founder of Snack Content, one of the leading content agencies in the world. For over 11 years, I’ve been helping brands think and act like creators, building engaged communities on platforms like YouTube and TikTok.
At Snack, I’ve led successful projects for global brands like P&G, Unilever, KFC, AB InBev, and Shell. We were the first-ever TikTok Ad Awards winner in Brazil and created some of the most engaged branded content channels, including Guaraná Antarctica’s ‘Coisa Nossa’ and Magalu’s record-breaking TikTok profile in Latin America.
Before founding Snack, I was Creative Director at WPP, where I won a Cannes Golden Lion Award and developed campaigns for major brands like Samsung, Telefónica, Toyota, and Netflix. Beyond advertising, I’m passionate about the Creator Economy, TikTok Shop strategies, and Influencer Mkt, constantly exploring new ways to drive digital innovation.More...