-20+ years of Marketing leadership to team members, agencies & contractors covering all facets of Global Marketing and Communications, including and not limited to: demand generation, product marketing, brand marketing & strategy, digital marketing, live event/webinar marketing, sales presentation support; market analysis & intelligence; Public Relations/Press Releases and internal communications. Fostering a culture of collaboration, providing leadership while collapsing alongside team as needed
-Pioneered revenue-generating B2B2C Marketing services model sold to B2B customers. Enabled provision of customer marketing services to ensure channel customer success, utilizing the same Marketing team that that drives demand gen, digital marketing and design, to supplement funding back to the Marketing budget
-Drive ROI from budgets through strategic planning that integrates and amplifies tactics, while managing KPIs, such as CAC, MQLs, Traffic/CPL/Impressions, SEO, Attribution & more
-Collaborate with C leaders and team members to maximize the impact of every Marketing dollar spentMore...