CRM-focused Software Engineer with hands-on experience in Zoho CRM configuration, workflow automation, Deluge scripting, REST API integrations, and web development. Skilled in CRM implementation, business process analysis, pipeline optimisation, and data migration, with a proven ability to translate business requirements into scalable system solutions. Experienced in implementing system integrations and streamlining operational workflows to enhance data accuracy and reporting visibility. Demonstrates strong capability in managing CRM operations, maintaining database integrity, and collaborating with cross-functional teams to deliver structured, process-driven solutions that support customer engagement, operational efficiency, and sustainable business growth, while continuously adapting to emerging technologies and evolving organisational needs.More...