Naila Abbasova spent the last decade working at YouTube helping creators grow their channels and monetisation on and off the platform. She's bringing her expertise in the creator economy and is consulting on strategic initiatives for startups globally, specialising in social commerce, creator performance growth and social media strategy for conversion. Naila has a proven track record of optimising processes and fostering a culture of continuous improvement, while being a creator herself and a business owner of a supplement brand in the USA in the male fertility sector, giving her a unique perspective and empathy for the creator journey, alongside with bootstrapping a fast growing business.More...