I’m a Marketing Director and Growth Strategist with over 15 years of experience driving revenue, brand growth, and digital transformation across retail, e-commerce, and multinational environments. I focus on turning marketing into a true growth engine—where brand, performance, and customer experience work together to deliver measurable results.
Throughout my career, I’ve led large-scale omnichannel strategies, scaled digital businesses, and positioned brands as market leaders. I’ve driven outcomes like growing digital sales by over 400%, generating hundreds of millions in revenue, and executing campaigns that reached over 500 million impressions.
Currently, I lead marketing, e-commerce, and visual merchandising at d’europe, overseeing strategy across 60+ stores and delivering high-impact campaigns—including flagship initiatives that have generated over $160M MXN in a single week.
My expertise spans performance marketing, CRM and lifecycle strategy, brand development, and customer experience optimization. I’m particularly passionate about building scalable systems, leading high-performing teams, and creating strategies that don’t just look good on paper—but actually move the business.More...
Senior Backend Engineer & Systems Architect with 18+ years building production software and 16+ years leading engineering teams for US and international companies, from startups to enterprise. For the past decade I’ve worked fully remote with US teams, including NYC-based companies such as ExecThread and Silverstein Properties, operating in US / Eastern Time.
My expertise is in backend engineering and distributed systems, designing high-availability platforms, cloud-native architectures, serverless systems, and large-scale data infrastructure. In recent years I’ve focused on blockchain infrastructure and smart contracts, with deep hands-on experience in Cadence (Flow) and Solidity.
I’m also the Founder & CEO of Cognita SPA, where I build AI-driven automation and data platforms, including large-scale scraping infrastructure, LLM agent systems, and SaaS products like apoint.cl.
Core Stack: TypeScript, Node.js, Python, AWS, GCP, Distributed Systems, Serverless, Blockchain, Smart Contracts, Docker, React, React Native, Next.js.More...