Gabriel Carvajal
Brand Strategy & International Business
Brand and operations strategist experienced in building premium brands and expanding international markets. Proven ability to combine brand positioning, demand generation, and international trade operations to drive sustainable growth.
Experienced working across the United States, Europe, and Asia, managing international partnerships, export logistics, and B2B commercial relationships. Recognized for strategic thinking, cross-functional leadership, and developing differentiated value propositions in competitive markets.
Experience
Siruma Coffee — Commercial & Operations Manager
2023 – Present
Lead operations and international commercial strategy for a specialty coffee exporter. Manage global client relationships, negotiate sales agreements, and oversee export logistics while supporting sustained company growth and premium brand positioning.
Siruma Coffee — Brand Manager / Logistics Director
2021 – 2023
Led the company’s brand repositioning and transition to a demand-generation marketing strategy. Managed international trade operations, supplier relationships, and export logistics.
Thumble.io — Marketing Director
2019 – 2021
Directed marketing and expansion strategy following an investment round, positioning the company as an innovative robotics education provider for schools across the United States.
Red Bull Colombia — Marketing & Sales
2016 – 2021
Executed brand activations, retail strategies, and marketing initiatives to strengthen brand visibility and demand across regional markets.
Education
Pontificia Universidad Javeriana – Cali
Business Administration
Colegio Bolívar – Cali
International Baccalaureate
Skills
Brand Strategy • Demand Generation • International Trade & Logistics
B2B Sales & Negotiation • Digital Marketing • Market Analysis
CRM (HubSpot, Salesforce)
Languages: Spanish (Native), English (Fluent)More...