In 2021, I founded a 100% Made-in-Italy sustainable underwear brand that quickly gained popularity in Italy. The mission was to redefine lingerie, moving beyond the concept of "special occasion" wear to empower individuals with confidence every day. I took on all aspects of the business, from logistics and packaging to social media marketing, press relations, influencer partnerships, and financial management. I also led negotiations with suppliers and organized pop-up events. Throughout my journey, I’ve demonstrated exceptional leadership, strategic planning, and financial management skills. With a keen understanding of business operations and a talent for identifying market trends and opportunities, I have been able to grow and lead my brand with a strategic mindset and problem-solving approach. I’m known for my strong vision and ability to lead with confidence.More...