With nearly a decade of experience in social media marketing and brand strategy, I specialize in creating impactful campaigns that drive audience growth, engagement, and measurable results. My expertise spans diverse industries, including hospitality, e-commerce, and specialty retail, where I have consistently delivered creative solutions tailored to each brand's unique identity and goals. I have successfully increased social media visibility and engagement across platforms, achieving milestones such as a 162.9% increase in profile visits and a 50.9% boost in reach for a specialty retail brand. My data-driven approach ensures that every campaign is rooted in analytics, allowing me to refine strategies and maximize ROl. This methodology has also led to a 6451% year-over-year revenue increase for a niche product line through collaborative influencer campaigns and high-impact content. In the hospitality sector, I developed tailored social media strategies that revitalized brand presence, significantly improving engagement and driving conversions for boutique properties. Additionally, I have hands-on experience creating comprehensive marketing plans for e-commerce brands, leveraging email campaigns, audience segmentation, and performance analytics to optimize customer journeys and boost sales. As a seasoned leader, I have trained and mentored teams to maintain brand standards while fostering creativity and collaboration. My ability to craft compelling narratives, paired with a deep understanding of audience behavior, allows me to transform followers into loyal brand advocates. I am passionate about combining creativity with strategy to elevate brands, connect with audiences authentically, and deliver results that make a lasting impact. Whether crafting vibrant social media campaigns or analyzing performance data, I approach every project with a commitment to innovation and excellence.More...