With over a decade of experience in brand development, media production, and marketing strategy, I serve as the Principal & Creative Director of The McCoy Group, a multidisciplinary agency that helps purpose-driven organizations grow with clarity, structure, and creativity.
I’ve led strategic marketing and media efforts for:
A regional Chamber of Commerce, increasing visibility for local businesses and initiatives
A semi-pro basketball team, developing fan engagement through storytelling and content
An international fellowship, managing livestreams and virtual event experiences
Faith-based and nonprofit organizations, building systems for communication, media, and outreach
Achievements include:
Designing brand and media systems that help small teams look and operate like national organizations
Developing scalable livestream packages and onboarding tools used by churches and civic groups
Launching internship-to-hire pathways for rising creatives and building internal agency systems for growth
Leading the transformation of regional events into professional development experiences with national reach
I’m now focused on building a team, scaling our offerings, and collaborating with others who believe in excellence with impact.More...