As a Sr Paid Search Manager, I have successfully managed and optimized large-scale PPC campaigns, leading to significant increases in ROAS for B2B SaaS companies, and strong engagement rates for Brand clients. I have demonstrated expertise in keyword research, bid management, A/B testing, and performance analysis. I have also been instrumental in developing and implementing innovative paid search strategies that have driven business growth, restructuring accounts by delineating key metrics of success for the growth and demand generation team.More...