SD
Seragini Design
Company Employees
Cecilia Kröpfl
Strategic Design | Branding and Editorial Design | Expertise in Industrial, Energy, and Cultural Sectors
Verified
With over 25 years of experience, I help companies and institutions build and strengthen their brand through strategic visual communication. Trained in graphic design, I specialized in branding and editorial design, where I have developed projects for the industrial, energy, and cultural sectors, among others. I have worked with global teams, creating tools that connect with the culture and values of each organization. My creative process is rooted in research, analysis, and exchange. Convinced that collaborative work makes ideas grow, I assemble custom-made teams for each. As an independent consultant and designer, I have developed key projects for the steel and energy industries, including: Design of visual identity systems and assistance with their implementation. Creation of sustainability reports and editorial pieces. Benchmarking of narratives in the energy transition. Design of internal and external communication campaigns. I have also collaborated with technological startups and on cultural and artistic projects, designing brands, event visuals, and publications. My professional career is built upon the experience gained in major teams: I was part of the communications team at Techint Group, where I designed and managed projects on a global scale. I was a member of Fontanadiseño, participating in the design and implementation of the corporate identity for companies such as Metrogas, Banco Credicoop, and Supermercados Disco. I also served as a professor at FADU-UBA (University of Buenos Aires). Beyond design, art is a key space for me to explore new languages and enrich my professional practice.More...