I have led strategic communication efforts across government, civil society, and international organizations, holding key roles such as Senior Campaign Manager for Latin America at Change.org, Engagement Specialist at Greenpeace México, Director of Strategy and Policy Communication at the Ministry of Finance, and Director of Production at the Ministry of Culture. My work in political communication has involved advising ministers, government officials, and national campaigns, including the historic presidential campaign of Claudia Sheinbaum, Mexico’s first female president.
With over a decade of experience, I specialize in narrative development, media relations, and campaign strategy, integrating public policy, advocacy, and storytelling to drive social and political change. I have designed and executed large-scale initiatives such as “She Creates Change” at Change.org, Greenfest at Greenpeace, and “Contigo en la Distancia” at the Ministry of Culture, a platform that became the most-visited cultural site in Mexican government history. Additionally, I have cultivated partnerships with UNESCO, UN Women, UNICEF, and Google Arts to amplify cultural and social impact. My expertise lies in crafting high-impact narratives, mobilizing diverse stakeholders, and shaping communication strategies that influence public discourse and policy.More...