With over a decade of experience shaping the success of iconic brands like Kendall-Jackson, Penfolds, and Whispering Angel, I’m Kyle Ferchland, a seasoned Trade Marketing Manager and brand strategist who thrives on creating marketing strategies that deliver measurable results. My background spans everything from brand management to market research, and I’ve consistently delivered results across the wine, spirits, and luxury goods sectors.
As a marketing professional, I’ve built my career on crafting impactful brand narratives, coordinating multi-channel campaigns, and collaborating with cross-functional teams to ensure that strategies come to life. From creating innovative event activations to working directly with agencies and managing in-market teams, I excel in turning vision into reality. I’ve led successful campaigns for top-tier brands, including Raeburn, La Crema, and Beringer, driving both volume and dollar growth while enhancing brand recognition. In addition to my hands-on experience, I hold an Executive MBA from Sonoma State University,More...