Founder@Sara McCracken Consulting Ltd / The PR Club
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Sara McCracken FCIPR MBA is an award-winning PR consultant, media trainer and communications strategist with more than 20 years of experience helping organisations raise their profile, protect their reputation and communicate with confidence.
Through Sara McCracken Consulting Ltd, she provides high-impact PR and communications support to purpose-driven businesses, charities and public sector organisations across the UK. Sara combines strategic thinking with hands-on delivery, helping clients turn their stories into media coverage, influence policy and connect meaningfully with stakeholders.
Sara was recently named an Impact 50 award winner, recognising her as one of the top 50 independent PR consultants in the UK, and also won Mentor of the Year from CO3. She’s the founder of PRESS, a transformative membership programme that empowers women in business to grow their visibility and influence through the power of PR.
Services include:
PR and media training (online and in-person): how to write a press release, handle crisis comms, develop a media strategy or engage in public affairs
One-to-one coaching: media interview preparation, political appearances and confidence-building for visibility
Strategic communications planning: messaging, stakeholder mapping, internal comms, evaluation and review
Fractional and interim PR support for organisations needing senior-level expertise without a full-time hire
Bespoke workshops and facilitated sessions for boards, teams and leaders
Event planning, hosting and communications support
Sara works across Northern Ireland and the UK, delivering training and consultancy both remotely and in-person. If you’re looking for a trusted, experienced PR and communications expert to boost your profile and credibility, Sara brings a powerful mix of creativity, strategy and results.More...