Hi, I’m Virginia — founder and creative director of Salta Studio, a space born in Madrid in 2019 to explore how ideas, images, and stories can connect people and brands in meaningful ways.
I move between branding, design, and visual communication, developing projects that range from identity systems and editorial design to motion graphics and video storytelling. My work is driven by curiosity, concept, and clarity — I believe every brand deserves a voice that feels as real as it looks.
In 2021, together with my partner Ío Almagro, I launched tanAnimal®, a pet-lifestyle brand that combines design, textile craft, and a shared love for animals.
With over 15 years of experience, I’ve collaborated with international clients such as Airbus, PepsiCo, Correos, Alkkemist Gin, and the Ministry of Culture and Sports of Spain, as well as startups and cultural institutions. I also teach Branding Lab masterclasses at IE University, where I help students turn strategy into creativity.
For me, design is about thinking first — finding the concept that makes everything else make sense. The tools and formats may change, but the essence remains: a brave idea, beautifully told.More...