I have a deep-rooted passion for setting up companies and building brand equity. My journey began in Advertising Agencies in Australia before setting up Wild Bean Coffee. Sold in 2003 to British Petroleum (BP) which has since expanded the Wild Bean brand to North America, Europe and Asia / Pacific in their gas stations.
Set up Sacred Grounds Coffee in 2004, building the business from $0 to $8m, before selling the Brand and business to Campos Coffee (now JDE ) in 2019.
Simultaneously, I established Voodoo Coffee into the retail and wholesale Coffee market in Australia. Recently sold to focus an establishing Voodoo Spirit Coffee in the US.
Voodoo Spirit has been set up as a business that utilises an outsourcing model from manufacture to marketing. Voodoo Spirit has allowed me to learn about new markets, content creation, product development under licence and building a broad consumer focussed brandMore...