Benoît Bail is an international sales and brand development executive with more than a decade of experience in the premium cigar and spirits industries. He has held senior commercial and brand roles across Europe, the Caribbean, and the United States, combining strategic vision with hands-on execution in highly regulated luxury markets. As Vice President of Sales for Hiram & Solomon Cigars, he oversees global business development with a strong focus on the U.S. market, distributor networks, and team structuring. He is also co-founder of Gëllene Léiw Whisky, a Luxembourg-rooted malt whisky brand developed from production to international distribution. Recognized for his ability to build brands, open markets, and create meaningful partnerships, Benoît bridges storytelling, commercial performance, and cultural authenticity. He is particularly passionate about premium brand positioning, international expansion, and long-term value creation.More...