With over 17 years of product management experience in the sporting goods industry. Most recently I have led the merchandise and licensing efforts for Williams Racing, an iconic Formula One team. In my role as Head of Merchandise and Licensing, I spearheaded the creation and merchandising of their apparel, accessories, and lifestyle products. My leadership ensured that Williams Racing's merchandise was not only innovative and engaging but also consistently aligned with the brand's direction.
I bring a wealth of experience from working with global brands such as Nike, Gymshark, and ASICS, where I delivered innovative and profitable merchandise solutions. My expertise spans market research, sales, marketing strategy, asset and partner management, and the design and development of apparel, equipment, and footwear.
In the realm of licensing, I have successfully negotiated and managed numerous high-value contracts, ensuring that brand integrity and profitability were maintained. My work involved identifying and securing partnerships with top-tier licensees, overseeing the development and approval of licensed products, and ensuring that all licensed merchandise met strict quality and brand standards. This has given me a deep understanding of the legal, financial, and strategic aspects of licensing, which I leverage to maximize brand reach and revenue.
I am passionate about creating products that tell compelling stories, build strong brands, and enhance customer loyalty. I excel in managing and developing teams, collaborating with cross-functional partners, and presenting seasonal strategies and category objectives to senior leadership and stakeholders. My approach ensures engaging, market-leading products that resonate with customers and drive business success.More...