I have over a decade of experience in marketing, online sales, and CRM management within the homebuilding industry. I also own a handpainted mural and sign businessl. Most recently, I served as the Marketing & Online Sales Director for the John Houston Homes Family of Companies, where I led a team of five and increased marketing-generated sales by 30% through data-driven strategy, KPI analysis, and optimized lead funnels. Prior to that, I managed inbound marketing and online sales efforts, implementing HubSpot CRM across departments, developing automated workflows, and driving a 1300% increase in marketing-generated leads.
Earlier in my career, I served as Marketing Director for Lillian Custom Homes, where I executed a full company rebrand, managed digital advertising, SEO, and marketing budgets, and supported 19 communities. At D.R. Horton, I created digital strategies that doubled web traffic, managed large-scale marketing budgets, and supported sales teams across multiple regions.
Across all roles, I’ve consistently combined strategic leadership, data analysis, digital marketing expertise, and customer-focused communication to drive measurable growth.More...