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Routs
Company Employees
Sarthak Gupta
Product Management | Growth & GTM @Routs
Verified
Hi, Sarthak here, from New Delhi, India! I’m a computer science engineer by training, an ISB MBA by choice, and a product builder by obsession. My journey started the hard way: building a startup from scratch. I founded Garniche a food-tech startup, where I learned what product-market fit actually feels like-not in decks, but in churn, customer complaints, and iteration cycles. I owned problem discovery to execution, scaled it, and eventually exited. That experience rewired how I think about products: users don’t want features, they want outcomes. Post-exit, I stepped into my family’s construction and HVAC business with one goal- digitize chaos. Translating non-technical, legacy workflows into usable digital systems taught me something invaluable: great products work even when users don’t care about tech. That phase sharpened my bias toward simplicity, adoption, and real-world constraints. The itch to build returned, and I co-founded Outbuds, a social networking app where I led product end-to-end, from prototyping and UX to working in collaboration with the tech team. My CS background meant I could speak code when needed and product when it mattered, acting as a bridge between code and comfort. Along this i started my journey in content creation on Insatgram and building my email list as a way to enhance my personal brand. Then came the steepest learning curve of my career. At one of the world's largest conglomerates- Adani Group, I worked as a Digital Product Manager across multiple verticals- fintech, OTA, airport operations, gas, and electricity, designing and implementing AI-driven solutions at scale. This is where I learned how AI products behave outside idea boards and the relentless need for measurable impact. It forced me to think beyond AI-powered and focus on AI that moves metrics. Across startups, enterprises, and regulated industries, one thing has stayed constant: I’m unusually good at understanding users, defining the right problems, and turning ambiguity into products people genuinely want toMore...