Brand and marketing strategist with 15 years of experience connecting brands and people in an authentic and relevant way. My career includes leading strategic projects for global brands such as Intel, Microsoft, LATAM Airlines, Nissin, Subway, and Netflix, transforming consumer insights into campaigns that create lasting connections and deliver tangible results.
With strong expertise in market research, data analysis, and digital marketing, I bridge cultural trends and insights with storytelling and strategic business decisions, ensuring a genuine impact for both global and local audiences.
I am also a collaborative leader who believes in the power of teamwork and horizontal management, leveraging each talent's potential to deliver solutions that challenge the ordinary.More...
Guilherme Penachio
Senior Brand Designer@SumUp
Verified
I have 15 years of experience as an Art Director, working across both online and offline agencies.
Throughout my career, I’ve collaborated with a wide range of clients including Unimed, Caixa Seguradora, AccorHotels, Tequila Sauza, XP Investimentos, Häagen-Dazs, Whirlpool, Mitsubishi, Santander, Renault, Tetra Pak, and Kimberly-Clark.
Since 2020, I’ve been working at SumUp as a Senior Creative Designer, leading 360° campaigns (Growth, Social Media, OOH, TV, Events, etc.) and managing external partners such as agencies, photographers, and production companies.
Over the past 8 months, I’ve been specializing in creating innovative content using AI tools (MidJourney, Runway, Kling, ElevenLabs, Freepik), significantly increasing our efficiency and reducing operational costs for online campaigns.
I also have additional skills in motion design and photography.More...