With over 15 years of executive experience in leading companies such as Natura, DuPont Lycra, Roche, Schering-Plow, AstraZeneca, Takeda, LivaNova, and Corcym, I bring expertise in developing Business & Marketing Plans and launching B2C and B2B products. I have a proven track record of adapting strategies to achieve results, including digital tactics and sales force coaching. My experience includes budget allocation, P&L management, and S&OP processes.
As a LATAM leader and global team participant, I have demonstrated success in mentoring people, including coaching and providing feedback. I have extensive experience in regulated industries, with a deep understanding of marketing content approval processes, regulatory guidelines, and legal boundaries. My project management skills are proven, with the ability to integrate metrics into projects and operations.
I possess excellent problem-solving, organizational, analytical, and critical thinking skills, and exercise high discretion in decision-making. I developed great communication skills, both written and verbal and interpersonal relationships, negotiation, and relationship management.
I have an expert understanding of market and competitive dynamics, and the financial mechanisms related to marketing, including forecasting, expense budgeting, and third-party vendor compliance management.
My background includes Global Executive MBA from the following universities: Fundação Getúlio Vargas, Rotterdam School of Management, University of North Carolina, EGADE Mexico and Chinese University of Hong Kong (www.onemba.org), master’s in business Strategy and Marketing from FGV, in addition to post-graduate degree in Business Administration from FGV (CEAG) and a bachelor’s degree in economics from UNICAMP. I am fluent in English, French, Portuguese and Spanish.More...