With over two decades of experience in UX and design leadership, I currently serve as Head of UX at Toyota Connected Europe, where I lead design consultancy efforts globally within the Toyota ecosystem. My focus is on crafting intuitive, user-centered digital experiences across multimedia systems, apps, and mobility services.
Throughout my career, I’ve moved away from traditional design execution to focus on building and leading teams, managing design operations, and fostering innovation at the intersection of product and engineering. I have a strong belief in the power of collaboration and enjoy working closely with cross-functional teams to bring digital products to life that not only meet business goals but also resonate deeply with users.
While my background spans UI, UX research, and branding, I’m especially passionate about helping organisations scale their design capabilities and embedding sustainable practices into product development. My team and I focus on delivering meaningful digital experiences and innovative solutions to complex challenge./More...