As the head of the marketing department and team, I have overseen the planning and execution of diverse marketing strategies, with a strong focus on social media, content creation, and event coordination. My responsibilities included generating digital advertising campaigns for Facebook, Instagram, and YouTube; producing audiovisual content; managing industry events; building public relations; and driving sales directly to consumers.
š¼ Key Achievements:
ā¢ Facebook & Instagram:
Achieved an impressive combined organic and paid reach of 11,118,906 with an exceptionally efficient CPM of $10.27.
Increased our follower base by 34,745, significantly enhancing audience engagement and brand presence.
ā¢ YouTube:
Elevated the channel to 4.3 million views (up from 119k) and 88k hours of watch time (up from 7k).
More than doubled our subscriber base, growing from 1,200 to 2,400 new subscribers in the current period.
These achievements reflect my ability to deliver high-impact results, strengthen brand presence, and cultivate meaningful audience connections through thoughtful strategy and creative execution.More...