RM
Rich Media Institute
Company Employees
Michael Dela Cruz
Head Consultant @DLC Interactive
Verified
I'm a multi-disciplinary leader with experience driving results across data strategy, digital product development, and business operations. I'm currently open to short-term projects and fractional roles where I can jump in, solve problems, and deliver quickly. In my day-to-day roles, I lead data and analytics initiatives for a major media organization—owning instrumentation and tracking across platforms like Adobe Analytics, GA, and Amplitude. I also serve as Director of Product at a tech startup specializing in custom video workflows and AI-driven translation services. Additionally, I run operations for a growing aesthetics business, managing everything from financials and marketing to ad production and blog content. Whether you need help tightening up operations, launching a product, or improving analytics implementation, I bring a blend of strategic thinking and hands-on execution. Let’s connect if you’re looking for someone who can hit the ground running and deliver tangible results. Core Skills & Services Offered Content & Marketing Blog writing, brand storytelling, and content strategy Creative direction for ad production (photo/video) Paid ad campaign setup and optimization (Meta, Google, etc.) Social media growth strategy and execution Project Management Agile, Kanban, and SAFe implementation Roadmapping, resourcing, and stakeholder communication Cross-functional leadership and execution tracking Technical documentation and sprint planning Product Strategy & Delivery End-to-end product lifecycle management Feature definition and user story writing AI-driven workflow design Custom video ingest and delivery pipelines Data & Analytics Tracking spec creation (Adobe Analytics, GA, Amplitude) Tag Management System (TMS) implementation Instrumentation QA and data governance Actionable reporting and insights Business Operations Financial oversight and budget tracking Vendor and contractor coordination Internal process development Back-office support for growth-stage teamsMore...