I am a senior marketing and communications professional with strong expertise in strategic marketing, digital campaigns, and brand positioning. I bring a proven track record in leading cross-functional teams and delivering data-driven strategies that drive engagement and growth.
In my current role as Business and Marketing Manager at Club LA NACIÓN, I lead engagement and value‑proposition initiatives, develop and execute business plans, and oversee multichannel campaigns that integrate digital, CRM, and experiential tactics. My approach blends creativity with analytical rigor, ensuring optimized customer journeys and measurable outcomes.
Previously, as Head of Advertising and Digital Subscriptions, I managed high-impact campaigns that strengthened brand presence and accelerated user acquisition.
I am passionate about leveraging insights to refine segmentation and performance, and I thrive in dynamic environments where innovation, curiosity, and collaboration are essential.More...