With over a decade of marketing experience in the home services industry, I bring a well-rounded background in brand management, digital strategy, and cross-functional marketing leadership. Throughout my career, I’ve developed and executed comprehensive marketing initiatives to drive lead generation, improve customer retention, and enhance brand visibility in competitive markets.
My experience includes overseeing advertising campaigns across various channels, managing content strategy and creation, coordinating event marketing, and leveraging co-op funds to optimize product marketability. I’ve led cross-functional collaboration across departments such as operations, HR, and accounting to ensure aligned execution of marketing strategies and initiatives.
Beginning my career with a strong focus on content development, I created high-quality, engaging content across websites, blogs, social media, and video platforms—laying the foundation for results-driven marketing programs.
I hold a B.S. in Business Administration with a concentration in Marketing and a Minor in Spanish from the University of North Carolina Wilmington. I’m HubSpot Academy Certified and proficient in various tools and CRMs. I’m passionate about crafting marketing strategies that fuel growth, strengthen customer relationships, and elevate brand presence.More...