With over a decade of commercial experience across education, fintech, and global manufacturing, I am a performance-driven sales leader known for turning strategy into measurable results.
I began my career as a Sales Manager at Advetech in the tertiary education division, where I led an eight-person team and successfully achieved sales targets for the first time in several years. Over my five-year tenure, I built a culture of accountability, consistent pipeline growth, and customer-centric execution.
I then moved into fintech as a Senior Business Development Executive at Merchant Capital, where I consistently ranked as a top performer. I earned multiple quarterly and annual awards, driven by my ability to combine consultative selling with strong financial acumen.
Today, I serve as Sales Director at my own company, representing several major steel manufacturing businesses across the world. I facilitate international trade and specialise in the import and export of steel production equipment. Our portfolio includes BaoWu, the world’s largest steel manufacturer.
Operating in an era of geopolitical uncertainty and global socioeconomic instability has demanded resilience, adaptability, and strategic thinking — qualities that define my leadership style and commercial approach.
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